Google and Microsoft Essay Example | Topics and Well Written Essays - 1000 words

Google and Microsoft - Essay ExampleA number of internet-based products and services take up been initiated and developed by Google and it earns most of its profits from advertising through its program known as AdWords. Microsoft This renowned name in computing is again an American multinational corporation which specializes in initiating, developing, manufacturing, licensing and also supporting an unending range of products and services pertaining mainly to computing through its various product divisions. Leading products and/or services Google AdWords for advertising based auctions at real-time basis, AdSense program senses and enables web sites to deliver customers ads from AdWords, Gmail, Orkut, Google Display, DoubleClick Ad Exchange used as a real-time auction market place for trading of display space for ads and Youtube which provides video and other interactive mediums for advertisers. Microsoft Windows and Windows Live Division Segment which offers mainly PC operating syst ems including Windows 7 and Windows Vista, Microsofts Server and Tools segment proffers mainly windows server operating system and product support services, Online Services Division Segment provides online information and content utilize Bing, MSN Portals, and others, Microsoft Business Division Segment offers Microsoft Office and other related products and Entertainment and Devices Division serves Xbox 360 entertainment platform including a whole lot of entertainment resources. circumspection/Leadership Style Google This Company has a normal hierarchical structure and organized in the form of bottoms up from the angle of creativity of product and stand out down from going on with the financials, the quarter and other aspects. Disagreements atomic number 18 encouraged along with large group conversation and in discussions, both sides of the mark are motivated and expected as well. Decision making does not involve hierarchy. Microsoft The management style here is kinda culture o riented, creating and nurturing the correct culture and straighten and feel at home are two of the practices at Microsoft Corporation. Developing a clear vision, pegging to it and working hard on it is essential. Hiring of action-oriented employees is being practiced and protect the corporate image along with ruthlessly controlling budgets form some aspects of the companys management style. Innovation Track Record As Microsoft is quite older a company than Google, its innovation has elevated by leaps and bounds throughout its operations. But Google has proved its development and performance in a smaller time frame. Google has a policy for employees to spend 80% of their time on core projects and operations and the rest, 20% or one day a workweek on activities pertaining to innovation that induce their personal interests and passions. Google has created various creative internet search softwares and the Google search engine is the leader in search engines and is better than Microso fts Bing. Its products such as AdSense and AdWords have shunned everyone especially in the advertising sector all over the globe Gmail is now used and favored by a considerable lot of people. This shows that Google has focused more on the consumer side which needs more innovation for satisfaction. Microsoft has worked mainly on sophisticated softwares related mainly to